Our digital world is overwhelmed with crap websites, apps, games which nobody cares about. For more than 7 years we followed client's wishes and requirements, thinking that clients know what they need. Only through years we understood that 99% of the requirements are just guesses with no practical value. Building features that nobody uses is a perversion. Designing by guess with no user experience in mind is a crime. We, as designers, should direct clients to what is right, what has been tested and examined by professionals. It is all about the end product and people who will be using it. Please trust our opinions as you trust your personal doctors. Together we can make user happy and your product engaging.
There are 1 billion websites in the world and around 5 million mobile apps. But it is still possible to build something engaging for users. Today when people, their needs and problems are most important, it is time to compete with those who don't care. Let's talk to users and make their digital journey better.
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